Last week the Siren was in Midtown, meeting a friend for drinks, and she passed the Ziegfeld Theater, Manhattan’s most glorious movie venue. And she saw that The Force Awakens was playing there, and thought, “Hey, that one’s practically a license to print money. I know the Ziegfeld's had some problems, but I bet Star Wars is helping a lot."
Given her prophetic abilities as they stand currently revealed, you can take the Siren’s theory about what killed the Ziegfeld for whatever it’s worth. But dead the Ziegfeld most certainly is. A "high-end event space"? Thank you so much, O Titans of Business! We were running out of those in Manhattan!!
Here's the Siren's theory, anyway. Take it or leave it.
Real estate killed the Ziegfeld.
But not in the way you may be thinking (i.e., the theater's own rent). Real estate killed the Ziegfeld's audience.
Movies, as the Siren wrote in her novel, are the people’s art form. For all the glitzy premieres held at the theater, like any other venue it needed people who could attend regularly. And as the years went by, fewer and fewer working-stiff film lovers lived within striking distance of the Ziegfeld. It is at 141 West 54th Street in Manhattan, between 6th and 7th Avenues. It’s close to a lot of subway trains. But the Ziegfeld is a long-ass haul from much of Brooklyn. It is a shlep from much of Queens, where a lot of shallow-pocketed cinephiles also live. From the Bronx or Staten Island, fuggedaboudit. Combine that with the rise of ever-more-pristine home video versions of the crowd-pleasers that once were the Ziegfeld’s bread and butter, and, well.
You can call it laziness, if you want to be a scold. But when you’re scraping by, as so many ordinary New Yorkers are, time is money. An hour to get there, an hour to get back, after long hours of however you’re earning a living — that isn’t a small physical and mental consideration. If you are paying a sitter a typical NYC rate, it’s a pretty large monetary factor as well.
Who does live close to the Ziegfeld these days? Well, there’s this charming edifice, which casts a shadow like a middle finger raised to Central Park, and is filled with condominiums bought as investment properties, many of them empty for large blocks of the year. (More are on the way.) When these owners are in town, the Siren suspects they spend more time at expense-account restaurants and the offices of personal shoppers than they do in the red-velvet seats of the Ziegfeld.
There are many hotels in the immediate vicinity, full of tourists on the phone to the concierge, begging for tickets to Hamilton. When you spend New York money for a visit here, a ticket to a movie seems like awfully weak tea. “The Force Awakens? Really? C'mon honey, we can see that back in Phoenix. If we can’t swing Hamilton, let’s try The Book of Mormon.”
The Ziegfeld was a swell location for the Siren when she lived on Avenue A, and even better when she lived on 125th Street and Broadway. She can remember when they still allowed smoking in the balcony. She can remember standing on 6th Avenue, very far back on the line to see a dazzling 70mm version of Vertigo. Such was the space at the Ziegfeld that even though it was sold out, she had a great view. The Siren can still hear the sympathetic groan that went up from the audience after a certain tragic death in Lawrence of Arabia.
Probably the last time the Siren went to the Ziegfeld was for the Turner Classic Movie Film Festival, god bless ’em. It was All About Eve. The great Elaine Stritch introduced the movie and took questions afterward. A Bright Young Thing asked a question about “back in your day.” There was a pause of terrifying length. And then The Goddess Elaine responded, “This IS my day.”
Oh my god, how the Siren will miss the sound of more than a thousand film fans bringing down the house.
But here is the memory of the great Ziegfeld that the Siren will carry forever, the way a besotted fan remembers every syllable a star uttered while signing an autograph.
It was perhaps one month after 9/11. The Siren’s BFF, a film editor, talked her into getting on the subway and coming uptown to see Funny Girl at the Ziegfeld. This man doesn’t like musicals. He’s no Barbra Streisand fan. If he loves William Wyler as the Siren does, he has yet to elaborate on it. But insist he did, and thus did the Siren haul her cookies up to West 54th Street.
The movie was preceded by a preview for Ice Age, which involved a squirrel precipitating an enormous, thunderous, crashing avalanche of massive fragments from an infinitely towering wall of ice. The squirrel runs like crazy to avoid being crushed.
Why this struck anyone as a fine-and-dandy preview to run on a gigantic screen, in October 2001, in New York City, the Siren will never know. She sat in horrified silence, and her BFF managed only to mutter, “Jesus fucking Christ.”
Mercifully, Funny Girl began. And on the screen at the Ziegfeld, that film bloomed. The streets of New York, whether on the backlot or on location, beckoned. Streisand’s blazing talent never seemed more apparent. Up comes this number.
At about 2:30 Brice is boarding the ferry and you get a glimpse of lower Manhattan — without the World Trade Center, a view that until recently, the Siren had never known and her friend only vaguely remembered. We watched this on the screen at the Ziegfeld, with that sound system wrapping us in Streisand’s eternally New York voice. Streisand/Brice stood on the ferry's deck, belting out Jule Styne and Bob Merrill's anthem as the boat pulled across the harbor. The Siren started crying. She looked at her friend, and he was touching the corners of his eyes.
We glanced at each other some minutes after the number was over, and started to laugh. Because we were both such saps, because this film was so much better than we had ever given it credit for being, because the city was beautiful in 1968, and by God, it would be again. We were probably annoyingly loud, very much the sort who could inspire a blog post about bad movie manners, had blogs been more of a thing in 2001. But it didn’t matter much, because we were sitting more or less dead center, and there were only about a dozen other people in the Ziegfeld.
